This Privacy Policy explains how Pure Technology Inc. (“Pure Technology,” “we,” “us,” or “our”) collects, uses, and protects your information when you visit purebrain.ai or use our PureBrain AI service. We believe in plain language – this document is written to be understood, not to bury important information in legalese.

If you have questions about anything here, you can reach us directly at [email protected].

1 Information We Collect

Conversations with PureBrain

When you interact with our AI assistant on purebrain.ai, the content of those conversations is logged. This includes the questions you ask, the context you share, and the responses the AI provides. We use this data to improve service quality and train our systems.

Important disclosure: Conversation data is transmitted to our internal analytics infrastructure (servers we control) for analysis and service improvement purposes. This data does not include payment information.

Email Addresses

If you subscribe to The Neural Feed (our newsletter) or fill out a contact form, we collect your email address. We use this to send you communications you requested, along with updates about PureBrain.

Business Information (Enterprise Inquiries)

If you submit an enterprise inquiry, we collect your name, company name, job title or role, and use case information. This helps us understand your needs and respond appropriately.

Payment Information

If you subscribe to a PureBrain plan, your payment is processed entirely by PayPal. We do not receive or store your credit card or banking details. PayPal handles all payment data under their own privacy policy.

Technical and Usage Data

Like most websites, we automatically collect certain technical information when you visit:

This data is collected through Cloudflare (our security and CDN provider) and WordPress analytics.

2 How We Use Your Information

We do not sell your personal information to third parties. We do not use your information for unrelated advertising.

3 Third-Party Services We Use

We use a small number of third-party services to operate PureBrain. Each processes data according to their own privacy policies:

Service Purpose Data Shared
Anthropic (Claude API) AI model powering PureBrain responses Conversation content is transmitted to Anthropic to generate AI responses. Subject to Anthropic’s usage policies. We do not permit Anthropic to use your data to train their foundation models without your consent.
PayPal Payment processing for subscriptions Billing information only (we never see card numbers). PayPal Privacy Policy
Brevo (Sendinblue) Email marketing and newsletter delivery Email address, name, company, and list preferences. Brevo Privacy Policy
Cloudflare Website security, CDN, performance IP address and traffic metadata. Cloudflare Privacy Policy
sageandweaver-network.netlify.app AI conversation analytics (we control this service) Conversation content. This is infrastructure operated by Pure Technology for internal AI improvement purposes only.
GoDaddy / WordPress Website hosting and CMS Standard server logs and WordPress usage data. GoDaddy Privacy Policy
Google Forms Enterprise inquiry intake (secondary) Enterprise form responses. Google Privacy Policy
Note about sageandweaver-network.netlify.app: This analytics service is operated directly by Pure Technology. It is not a separate company receiving your data – it is our own infrastructure used to process conversation logs for AI quality improvement. All data on this service is controlled by us.

4 Conversation Data & AI Memory

This section deserves special attention because PureBrain is unique in how it uses data — the persistent memory feature is central to the service.

What We Store

Why We Store It

PureBrain’s core value proposition is persistent memory — your AI Brain retains context across sessions so it can give you progressively better and more personalized assistance. This requires storing your conversation history and derived context on servers we control.

How Conversation Data Is Used

Anthropic Data Flow

Your conversation data is transmitted to Anthropic’s Claude API to generate AI responses. Anthropic processes this data under their own API usage policies and privacy terms. We do not permit Anthropic to use your conversation data to train their foundation models without your consent. Review Anthropic’s policies at anthropic.com/legal.

Post-Cancellation

After your subscription ends, your conversation history and AI memory data are retained for 30 days, during which you may request an export. After 30 days, this data is permanently deleted. See the Data Retention section for full details.

5 Cookies and Tracking

Cookie Classification

Cookie Type Purpose Can You Opt Out?
Strictly Necessary Session management, authentication, security (Cloudflare bot detection, DDoS protection) No — required for the Service to function
Functional Remembering your preferences and chat session state No significant impact if disabled, but may affect UX
Analytics Understanding how users interact with the site (Microsoft Clarity) Yes — via browser settings
Marketing Tracking ad performance if applicable Yes — via browser settings

What We Don’t Do

We do not run third-party advertising retargeting pixels from Meta, Google Ads, or similar platforms on purebrain.ai.

Note on Microsoft Clarity: We use Microsoft Clarity for session analytics (heatmaps, session recordings). This service may collect behavioral data about how you interact with the site. For details, see Microsoft’s Privacy Statement.

Cookie Control

Most browsers allow you to control cookies through settings. Blocking certain cookies may affect the functionality of PureBrain (for example, session state in the AI chat). You can learn how to manage cookies through your browser’s help documentation.

6 Data Retention

Data Type Retention Period
Account information Duration of account + 2 years after deletion
Conversation history (active account) Duration of subscription
Conversation history (after cancellation) 30 days, then permanently deleted
AI memory/context data Duration of subscription + 30 days
Email subscriber data Duration of subscription. Deleted within 30 days of unsubscribe request.
Enterprise inquiry data Up to 12 months for follow-up purposes, then archived or deleted
Payment records 7 years (legal/tax requirement, managed by PayPal)
Server and technical logs 30–90 days per Cloudflare standard practices
Anonymized/aggregated analytics Indefinitely (not linked to you)

After retention periods, data is deleted or anonymized so it can no longer be linked to you.

If you would like to request deletion of your data before these standard retention periods, see the Your Rights section below. To request a data export before or during the 30-day post-cancellation window, email [email protected].

7 Your Rights CCPA – California

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights:

Right to Know

Request details about the categories and specific pieces of personal information we have collected about you.

Right to Delete

Request that we delete your personal information, subject to certain exceptions required by law.

Right to Opt-Out

We do not sell personal information. No opt-out from sale is required, but you may contact us to confirm this.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

Categories of Personal Information Collected

Under the CCPA, the following categories of personal information are collected:

To exercise these rights, email [email protected] with “CCPA Request” in the subject line. We will respond within 45 days.

8 Your Rights GDPR – EU/EEA

If you are located in the European Union or European Economic Area, you have rights under the General Data Protection Regulation (GDPR):

Right of Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate personal data we hold about you.

Right to Erasure

Request deletion of your personal data (“right to be forgotten”) where no legal basis for retention exists.

Right to Data Portability

Request a machine-readable export of the data you have provided to us.

Right to Object

Object to processing of your data for certain purposes, including direct marketing.

Right to Withdraw Consent

Where processing is based on consent, withdraw that consent at any time without affecting prior processing.

Legal basis for processing: We process your data on the basis of contract performance (managing your subscription), legitimate interests (improving our service and maintaining security), and consent (newsletter subscriptions).

To exercise your GDPR rights, email [email protected] with “GDPR Request” in the subject line. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

9 Children’s Privacy

PureBrain is designed for business professionals and is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13.

If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly. If you believe we may have collected such information, please contact us immediately at [email protected].

10 Data Security

We take reasonable technical and organizational measures to protect your information. Our security practices include:

No system is perfectly secure. If we become aware of a data breach that materially affects your personal data, we will notify you in accordance with applicable law. If you have reason to believe your information was compromised, please contact us at [email protected] immediately.

11 Changes to This Policy

We may update this Privacy Policy as our services evolve or as legal requirements change. When we make material changes, we will:

Continued use of PureBrain after changes are posted constitutes acceptance of the updated policy.

12 Business Transfers

If Pure Technology Inc. is involved in a merger, acquisition, reorganization, or sale of all or substantially all of its assets, your personal information may be transferred to the successor entity as part of that transaction. We will notify you before your data is subject to a materially different privacy policy.

In the event of such a transfer, the successor entity will be required to honor the commitments made in this Privacy Policy, unless you are notified otherwise and given an opportunity to opt out.

13 Contact Us

For privacy questions, data requests, or concerns about how your information is handled, please contact:

Pure Technology Inc.

Name: Jared Sanborn, Founder & CEO

These practices are governed by our Terms of Service. For questions about our terms, please review that document or contact us using the information above.

Company: Pure Technology Inc.
Location: New Jersey, USA
Website: purebrain.ai